A far North of New Zealand family going out on a limb.
We were there to help them realise a dream.
Identity & Branding, Print
Now retired, a car dealership owner went on a holiday to the Far North of New Zealand. He fell in love with the idea of the simple life on a Olive Grove, and as one happened to be for sale, half a year later they made the move.
The brief was simple.
The Olive farmers wanted a brand that encompassed a personal family feel. The oil high quality and cold pressed so the brand had to reflect this.
The design became a beautifully simplistic family tree with all the names of their children and grand children following the olive branches.
So come harvest time the family , cousins and friends gather together to pick, sort, press, then eat and drink till late in the night.
Pukininny - not just any old olive oil.
Pukininny Olive Oil
Pukininny Olives is a boutique olive grove situated in sunny Mangonui in the Far North. It's an area well known for the growing and production of high quality olive oils. Pukininny is a family business that prides themselves on growing healthy trees in order to produce high quality oil.
Pukininny Olives grow three varieties:
Most customers ask: "what's with the name?" or "what does your name mean?". Well, when grandson No 1 started to talk he called grandad Keith 'Puki' and the name has stuck. When grandson No 2 started talking he call Grandma Barb 'Ninny'. That name also stuck, so we decided that Pukininny Olives had to be the name of our grove. Although unusual, we love it.......