An activewear girls label built on the idea of encouraging kids back into nature. Sustainable fashion that is of high quality and easy to clean and long lasting. 

Not stuck on a season focused design palette, but crafted around what colours girls want to wear, it's a brand ready to inspire creativity and adventure.

DAM logo.png


Identity & Branding,


Textile design and manufacture

Digital & Web

Social Media



clothing brand


2018 -

frockit was created to be a playful take on the new activewear surge that has taken place over the last 5 years in women's fashion. 


DAM designed the identity and has also designed and manufactured all of the clothing for the brand.

the brand is built to grow organically much like its wearers. 


designing for sustainable fashion and minimum waste we created the brand around the experiences and needs of a specific market.  When partnered with clever design and manufacture, the result sustains limited-run quality garments that are locally made. NZ small business supporting each-other and supporting NZ MADE.


Playful simple design with custom foil and diecut design.

Dam can design and deliver all printing desires.

Website & Social Design

E commerce site.

Designed to bring out the playful and adventurous side of the brand.

Full social content roll out.


Get 20%